Back in class the next day, the entire class (11 people) collected all the data we had all gathered — making it much more than what each group had collected.
Every idea and item from both the employees and the visitors was written on post-its, allowing us to easily classify them into themes.
02. Ideation & Mockup — Develop and Deliver
Prototyping Solutions with the Design Studio Method
Now that we knew what problems to solve, we selected a UX Design process that quickly encouraged ideas and creativity from all six of us: Design Studio workshop.
Design Studio is a quick way of generating ideas in a short time. The team simply generates, selects, criticizes and iterates in 4 phases. First, each person individually draws as many ideas as possible. Then we each present our ideas/solutions to the group and they give us quick feedback. Then, individually again, we work on one idea either drawing inspiration from someone else’s first idea, or combining different ideas together. Again, we present our idea to the group and we all choose and vote for the ideas that seem to have the most value.
We applied the process to iterate on the main entrance area and generate ideas.
UX Redesign Suggestions with Lego Mockup
We opted to model the solutions with LEGOs and cardboard, as it is a much more explicit way of conveying physical space and movement of people than a storyboard.
To facilitate the « construction » work between the team, we split up the main entrance area into different parts and each one of us chose which part to work on. I worked on the visitors experience upon entering the building.
2/ Making Guidance Signs more Visible and Legible
We went for a new information board layout on the main wall facing the entrance. I recommended setting up a very big logo or name in front of the entrance door, with an underline stating what the place is.
On the large wall to the left when entering, I recommended placing arrows downward and upward on the wall, to help indicate to the visitors that there are exhibits upstairs also. The building’s structure in itself is not easy to navigate. The staircase above the entrance that is facing the opposite direction of the corridor one sees when entering makes it difficult to know if it’s part of a private zone or not. Indicating clearly which areas are part of the museum and which are not sets boundaries and reduces anxiety.
Personal Feedback & Key Takeaway
I would have really liked testing the entrance redesign directly on site at Cap Sciences, had the timing not been so short, and even though it was « only » a training exercise. Testing even only some part of our redesign, and on a minimal budget, to check on the visitors first impression and to confirm that the confusion they felt upon entering the building was now gone and their experience of the place much better.
I really enjoyed this workshop because it generated a lot of creative energy and ideas. This project was a great opportunity to familiarize myself with the Design Studio method.